By Fred Kofman
Philosopher and Vice President at Linkedin
Cheshire Puss,’ Alice began, rather timidly, ‘Would you tell me, please, which way I ought to go from here?’
‘That depends a good deal on where you want to get to,’ said the Cat.
‘I don’t much care where—’ said Alice.
“Then it doesn’t matter which way you go,’ said the Cat.”
Lewis Carroll, author of Alice In Wonderland
Bet you a nickel that when you finish this post you’ll want to revise your LinkedIn profile.
What’s Your Job?
If you play defense, what’s your job?
Most people say their job is to prevent the other team from scoring goals.
If you play offense, what’s your job?
Most people say their job is to score goals.
Most people are wrong.
Your job is not what you do, it’s the goal you pursue.
What is the goal of the team?
Most people say the goal is to win.
What is the goal of every single player of the team?
Most people say the goal is to help the team win.
Most people are right.
So if you play defense, and therefore are a player of the team, what’s your job?
In this video, you will find out why this is a crucial matter for any business.
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