Listen now
In this inspiring and practical episode, Shawn Fargo sits down with Danny Grieco, a seasoned mindfulness teacher and corporate sales trainer who has helped thousands of teachers bring mindfulness into major organizations. Drawing from his experience teaching at companies like Google, Facebook, SAP, and Amazon, Danny shares heartfelt stories, actionable strategies, and essential skills to help mindfulness teachers sell their services with authenticity and compassion. If you want to bring your offerings into companies, this episode is full of wisdom and encouragement.
This episode is sponsored by the Mindfulness Exercises Mindfulness Meditation Teacher Certification. Learn more about this unique, online, self-paced program at mindfulnessexercises.com/certify
What You’ll Learn in This Episode:
Show Notes:
How to Overcome the “Woo-Woo” Objection in Corporate Settings
Danny discusses how mindfulness is often misunderstood as ungrounded or spiritual fluff in professional environments. He shares language and framing techniques that mindfulness teachers can use to communicate benefits in ways that resonate with company goals like employee engagement and stress reduction.
The Power of Framing, Empathy, and Language Adaptation
You'll learn how adapting your message to corporate concerns—like retention, burnout, and performance—makes it easier for decision-makers to say yes. Danny emphasizes the value of using familiar business terms instead of meditation jargon to build trust and rapport.
Why Mindfulness Teachers Already Have a Sales Advantage
Sales might seem foreign or uncomfortable to many teachers, but Danny explains how the core strengths of mindfulness teachers—deep listening, presence, and empathy—are the exact qualities that make for effective and ethical selling.
Practical Techniques to Sell Without Selling Out
From storytelling and ROI data to mini mindfulness exercises during sales calls, Danny offers specific strategies for showing value rather than just talking about it. He walks through simple practices that shift the energy of a meeting and help clients feel the benefits of mindfulness firsthand.
How to Anchor Yourself in Intention While Navigating Sales Conversations
Learn how reconnecting with your personal “why” can be a grounding and motivating force when approaching potential clients. Danny also explores how aligning your intention with your clients' goals creates authentic relationships that lead to meaningful contracts.
What Companies Really Want and How to Demonstrate ROI
Discover how surveys, both qualitative and quantitative, can help you measure the impact of your offerings—and how data combined with personal stories creates a compelling case for ongoing partnerships with organizations.
Personal Reflections on Integrating Mindfulness into Daily Life and Business
Danny shares how his personal practice has evolved through his work with companies, including his shift from long-form meditation to incorporating micro-practices throughout the day. He emphasizes that mindfulness can be accessible, brief, and impactful—even in the busiest of workdays.
