Listen now
In this powerful and practical conversation, Sean Fargo welcomes back Danny Grieco, a mindfulness teacher and seasoned sales expert, for a deeper dive into how mindfulness professionals can bring their teachings into organizational settings. Following their most-downloaded episode of 2024, they revisit this crucial topic with updated insights for 2025. Together, they explore not only how to get your foot in the door but how to maintain integrity, stay grounded in intention, and offer relevant and transformative programs to workplaces experiencing burnout and stress.
This episode is sponsored by the Mindfulness Exercises Mindfulness Meditation Teacher Certification. Learn more about this unique, online, self-paced program at mindfulnessexercises.com/certify
What You’ll Learn in This Episode:
Show Notes:
Why 2025 is a Unique Moment for Bringing Mindfulness into the Workplace
Danny explains why the current climate of heightened stress, burnout, and overwhelm presents an urgent and timely opportunity to offer mindfulness programs in organizations. From economic pressures to post-pandemic fatigue, there’s a growing need for inner tools in corporate environments.
The Importance of Connecting to Your Personal Intention Before Selling
Before reaching out to any company, Danny encourages teachers to ground themselves in their “why.” This internal clarity not only helps sustain motivation during inevitable challenges but also strengthens authenticity when speaking with potential clients.
How to Choose a Niche and Tailor Your Messaging Accordingly
Rather than trying to serve everyone, Danny highlights the power of specificity. Drawing from your background or industry experience can help you speak the language of the organization and design programs that address their actual pain points.
Why Listening is More Important Than Pitching
Sales is not about slick presentations — it’s about curiosity and empathy. Danny emphasizes the value of asking thoughtful questions to uncover real challenges and co-create solutions, rather than assuming what people need.
How to Ethically and Effectively Price Your Offerings
Money can be a sticking point, but Danny walks through how to frame your mindfulness work as a value-add that can save or make companies money. The key is helping them connect the dots between workplace stress and performance issues like communication breakdowns or poor customer service.
The Power of Case Studies and Real-Life Examples
Whether it’s a dental office suffering from burnout or a customer service team struggling with communication, using specific scenarios makes your offer more tangible. These relatable stories help decision-makers see mindfulness as a strategic investment, not just a wellness perk.
How Mindfulness Teachers Already Possess the Core Skills of Ethical Sales
Active listening, empathy, and presence — these are all traits mindfulness teachers already embody. Danny shows how these skills translate beautifully to authentic, heart-centered sales conversations that build trust.
